Juice Concentrate Market: Growth Opportunities and New Trends | 2024 Update

Fruit juice concentrate plays an important role in the production of various juices. As an essential ingredient, it greatly affects the quality of the finished juice. This not only creates an important trend but also attracts great attention from consumers and businesses in the food industry. Let's go to the end of the article with WTP Agri to better understand this emerging trend!

Juice Concentrate Market: Growth Opportunities and New Trends | 2024 Update

Flourishing Market Driven by Health Consciousness:

The concentrated fruit juice market has witnessed remarkable growth in recent years and is experiencing a substantial surge due to modern consumers' demand for authenticity and natural health. Concentrated fruit juice is produced by removing all excess water from fruits, resulting in a highly concentrated juice with a higher nutrient content than the original.

Growing Awareness of Sugar's Harmful Effects:

The rising awareness of the harmful effects of sugar is contributing to the increasing demand for concentrated fruit juice, as it serves as a natural sweetener and sugar substitute in many food recipes. Moreover, increasing investments by companies in R&D, decreasing transportation costs, and cold storage facilities will further propel the market's growth during the forecast period.

Emerging fruit juice concentrate trends::

  1. Focus on Health-conscious Products:

The continuous launch of products that do not have any negative health impacts is gaining traction among end-users, and the market is witnessing growth as consumers become more aware of the health risks associated with a high-sugar diet.

  1. Government Regulations:

Government regulations regarding the content and amount of sugar in juice are acting as a growth catalyst for the industry.

  1. Rising Disposable Incomes and Changing Food Preferences:

The increasing disposable incomes of consumers coupled with changing food preferences are acting as growth catalysts for the industry. According to the OECD, the household disposable income of Australia, Canada, Denmark, Germany, and Mexico increased by 4.39%, 2.11%, 1.67%, 1.77%, and 2.76% respectively in 2019.

  1. Growing Import-Export Trade of Fruits:

Rising import-export trade of fruits due to the growing demand for concentrated juice is contributing to the market's growth. A study revealed that lemon and other citrus fruit juice is a widely traded commodity, with the share of exports in total global output increasing from nearly 72% in 2007 to about 86% in 2019.

Rising Disposable Incomes and Changing Food Preferences:

Intense Competition in the Global Landscape:

The global concentrated fruit juice market is highly fragmented, characterized by the presence of numerous global and local players across regions, leading to intense competition. Key players with a considerable market share include Archer Daniels Midland Company, Ingredion Incorporated, Dohler GmbH, SunOpta Inc, Südzucker AG, Agrana Beteiligungs AG, SVZ Industrial Fruit, and Vegetable Ingredients, Kanegrade Ltd, Kerry Inc., and Sky People Fruit Juice Inc., among others. These companies have undertaken several M&As and partnerships to provide customers with hi-tech and innovative products.

Market Segmentation:

  1. By Product Type:
  • Liquid concentrate (dominating the market with a share of over 40% in 2019)
  • Powder concentrate
  • Others
  1. By Fruit Type:
  • Orange
  • Apple
  • Mango
  • Mixed fruits
  • Others
  1. By Application:
  • Beverages (accounting for the highest revenue share of 25%)
  • Bakery
  • Confectionery
  • Dairy
  • Others

Regional Analysis:

  1. North America:
  • Dominates the market, accounting for around 50% of the market share due to rising consumption of concentrated fruit juice.
  • The U.S. was the country with the highest volumes of consumption of concentrated oranges and other citrus fruit juice (31K tonnes).
  1. Europe:
  • The second-largest market for concentrated fruit juice.
  • Germany, France, and the United Kingdom are the leading consuming countries.
  1. Asia Pacific:
  • The fastest-growing market, driven by increasing disposable incomes and changing food preferences of consumers.
  1. Rest of the World:
  • Includes South America, the Middle East, and Africa.
  • The market in these regions is growing due to the rising demand for convenient and healthy food and beverage products.

Market Segmentation:

Challenges and Opportunities:


  • Fluctuating prices of raw materials
  • Intense competition
  • Government regulations on sugar content


  • Rising demand for natural and healthy products
  • Growth of online distribution channels
  • Increasing demand for convenient products


The global concentrated fruit juice market is poised to witness significant growth in the coming years. The rising demand for natural and healthy products, the growth of online distribution channels, and the increasing demand

SEE MORE >>> Dried fruit market - Potential of dried fruit until 2029

WTP Agri, boasting over 350,000 hectares of cultivation and a network of 20 processing plants nationwide, takes pride in being a premier partner in the Fruit juice concentrate industry. Our extensive scale not only allows us to grasp new flavor trends but also ensures top-tier quality. If you are seeking a reliable supplier of new flavor dried fruit in Vietnam to embark on the journey of conquering these emerging trends, WTP Agri is your most dependable choice.

Do not hesitate to reach out to us for further insight and exploration into how we may contribute to the sustainable development of your enterprise. Contact us by filling out the contact form which you can find on this page. Either get in touch with our team at agri.crm@wtp.vn or give us a call on (+84)971 279 099. And remember we can also provide tailored service if you need it.

You are reading: Juice Concentrate Market: Growth Opportunities and New Trends | 2024 Update
concentrated fruit juice, Market, Product Type Liquid Concentrate, forecast
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